Agriculture, feed and fertilizer distribution is one of the lines of business where the current account is hardest to manage in Turkey. A fertilizer distributor invoices a third of its annual turnover in a single month in spring, yet often has to tie the payment of that receivable to the farmer's harvest, which is months away. At a feed dealer, the same customer's monthly purchase can double or halve as the number of animals and the price of milk change. This structure does not run on the classic 'sell and collect in 30 days' logic. Here, the B2BPro solution built for the agriculture, feed and fertilizer sector is grounded in exactly this reality: it brings seasonal fluctuation, long harvest-linked payment terms and both dealer and farmer current accounts together in a single system.
In this article we start from the sector's real pain points. We look at why a seed, fertilizer, agrochemical and feed business needs strong current account management and a disciplined collections process, how seasonal demand strains stock and pricing, and how the promise of post-harvest payment should be structured. If you want a basic refresher on what a current account is, our article on what a current account is is a good starting point.
The aim is not to give abstract advice. From a dealer's farmer current accounts in Konya to a feed factory's network of 400 dealers, we will show with concrete examples which module solves which problem and how. We will explain step by step how to bring the sector's risk structure under control with tools such as DBS, credit limits and offsetting.
Why is seasonal demand this sector's biggest current account problem?
In agricultural input trade, demand is squeezed into the calendar. Fertilizer's main sales window is the spring planting and autumn fertilization periods; agrochemicals spike according to disease pressure; and feed peaks in the winter months and when pasture closes. Roughly 60 percent of a fertilizer distributor's annual turnover takes place in March, April and September. This creates three problems at once: keeping the right stock in the right place at the right time, keeping prices current against volatile input costs, and ensuring that credit sales made in season are collected out of season.
At this intensity, price and stock cannot be managed by hand. For items such as urea, DAP and compound fertilizer, international prices and exchange rates change weekly; a single truckload invoiced to a dealer at the wrong price can wipe out the entire margin. With the product and price management module you define a separate price list for each product group, each dealer segment and each period, and run bulk updates at the start of the season. You set seasonal campaigns such as the early-order discount for prepaid purchases as rules with the discount and campaign module, reducing manual error to zero.
Demand fluctuation hits stock as well. An active ingredient that runs out mid-season and a product whose shelf life expires while sitting in the warehouse are both losses. With the warehouse module you track by batch and expiry date, take existing stock into account when recommending products to dealers, and clear dead stock early. In the future, the demand forecasting AI feature (in early access, not yet live) will help predict, using past season data, which product will run out where and when.
Dealer current account versus farmer current account: managing two separate worlds in one ledger
In agricultural input trade, two types of current account are intertwined. The distributor works with dealers in the provinces; the dealer in turn works with farmers and livestock operations in the field. In this chain, the same notion of 'customer' behaves very differently: a corporate feed dealer makes regular, high-tonnage purchases, while a single farmer in a village buys two or three times a year on harvest-linked terms. If you do not manage both structures with the same discipline, you will never see the real state of your receivables clearly.
The current account management module keeps a separate card, a separate balance, a separate credit limit and a separate payment-term profile for each dealer and farmer. Picture a dealer selling feed in Konya: 120 farmer current accounts, with each one's balance, last payment, average overdue and open exposure on a single screen. When offsetting is needed, for example when you want to deduct the value of the milk delivered by a farmer from their feed debt, the system records it as a current account transaction and updates the balance instantly. To clarify where offsetting fits in the current account, our article on what reconciliation is makes the job easier.
At this scale, reconciliation cannot run by hand either. In a fertilizer network of 400 dealers, end-of-month balance confirmation takes weeks and is error-prone. With automatic reconciliation statements you periodically send each dealer their balance, record objections, and track which invoice was closed by which collection. You can find a detailed account of how this matching is automated on the bank side in the article on bank integration and automatic reconciliation.
Long payment terms and post-harvest payment: tying the receivable to the calendar
The distinguishing feature of this sector is that payment terms are long and tied to the calendar. The farmer buys fertilizer at planting and pays at harvest; the cotton grower sees cash in September and October, the wheat grower in July. In other words, there are often 4 to 8 months between sale and collection, and this period varies from product to product and region to region. 'I'll pay at harvest' is a general promise; if you do not turn it into a manageable due date, tracking collections becomes impossible.
With the order and sales module you assign each sale a custom payment term suited to the product's harvest calendar, and set up installment and periodic payment plans. For example, you plan a 180,000 TL fertilizer invoice issued in October as a single payment due in September, taking the grower's cotton harvest into account, or as two installments. The system records this term against the current account and warns you as it approaches. If you want to handle payment terms and risk together, our article on what payment terms and credit limits are is a good reference.
Long payment terms bring collection pressure with them. For a payment that has come due, you can send the dealer or farmer a dealer payment link, and the customer can pay from their own phone without touching a card; this is especially effective at speeding up collections in rural areas without needing field staff. You can see how the payment link is used in the sector in the article on what a dealer payment link is. For the card payment flow, the payment gateway module keeps the process secure with 3D Secure.
Secured collections with DBS: insurance for fertilizer and feed distribution
In long-term, high-value agricultural input sales, the biggest fear is that the dealer will not pay. A single regional dealer going under with a 1.5 million TL open balance can cost the distributor its annual profit. The Direct Debit System, or DBS, is designed precisely to reduce this risk: the dealer's bank automatically pays its debt to the distributor on the due date, and you tie the collection to the bank's guarantee.
DBS is highly valuable in the agriculture sector because it both guarantees collection and opens additional limit for the dealer. The dealer can make credit purchases up to the DBS limit at its own bank, while you collect your receivable through the bank. We explained in detail how this mechanism works and who it suits in our article on what DBS is. The bank integration module feeds DBS limits, closed payments and balance movements directly into the system, so you can clearly see which dealer works with DBS and which carries open exposure.
DBS is not suitable for every current account. For a farmer's account in a village, a check, a promissory note or a planned payment through the collections module is more realistic than DBS. The right approach is to segment customers by risk profile: DBS and bank collateral for corporate dealers, harvest-linked payment terms and a payment link for farmers in the field. The system combines both collection channels under the same current account.
Credit limits and overdue management: how much open exposure for whom?
In agricultural input trade, credit limits are vital because individual sale amounts are high and payment terms are long. The open exposure you give a dealer at the start of the season is a receivable that will not come back until harvest; for this reason you need to set a limit for each current account equal to what it can carry. A fertilizer distributor operating without limits can easily be dragged into a chain payment crisis in a bad harvest year.
In the current account management module you set a credit limit for each dealer and farmer based on their past payment performance, collateral and seasonal capacity. When the limit is exceeded, the system halts a new order with a warning; for example, when a dealer with a 500,000 TL limit reaches 480,000 TL, the field team makes the new shipment subject to approval. To make concrete the criteria by which you set the limit, our article on how to set a current account credit limit offers a practical framework.
When an overdue is unavoidable, early intervention is everything. You monitor aging reports of overdue receivables, surface the riskiest accounts first, and gently follow up with reminders and a payment link. For sector-specific excuses such as a delayed harvest, restructuring the payment term is also an option. We have gathered methods for reducing overdues in our article on ways to reduce overdue receivables. In the future, the current account risk and limit AI feature (early access, not yet live) will make this process more proactive by offering limit recommendations based on payment behavior.
From the field to the quote: closing the sales and collection loop in rural areas
Agriculture, feed and fertilizer sales are largely done in the field. The sales rep travels village to village, visits dealers, and takes orders face to face with farmers. In this structure, the biggest loss is the order taken in the field reaching the office late and with errors, the farmer's past balance being unknown, and the collection going unrecorded. The disconnect between the field and headquarters disrupts both stock and collection planning.
With the field sales module the sales rep places an order from a tablet or phone while seeing the customer's current balance, credit limit and open payment terms; they can set a limit for a farmer with a history of overdue. They take payment during the same visit and post the collection to the current account instantly. We covered the efficiency that field automation brings to this sector in our article on field sales automation. For regular shipments, you bring shipment tracking onto the dealer's screen with shipping integration.
For high-value, custom-formulation sales, the quoting process must also become professional. For a 50-ton custom feed blend or a project-based fertilization package, you quickly prepare a formal quote covering price, payment terms and payment plan with the dealer quote module, and convert it to an order with a single click once approved. If you wonder why moving from a spreadsheet to an integrated system makes a difference, our Excel versus B2B software comparison sums up the topic clearly.
Key takeaways
- The turnover of agriculture, feed and fertilizer sales is squeezed into a few season months; you cannot protect margin without managing price, stock and campaigns by period.
- The dealer current account and the farmer current account behave differently; managing both in the same system with separate credit limits and payment-term profiles clarifies the real state of your receivables.
- Turning harvest-linked long payment terms from an 'I'll pay at harvest' promise into a firm due date based on the product's harvest calendar makes collection manageable.
- DBS ties collection to the bank's guarantee for corporate dealers; for farmers in the field, harvest-linked payment terms and a payment link are more realistic.
- In high-value, long-term sales, credit limits and overdue aging prevent a single dealer's failure from turning into a chain crisis.
Frequently asked questions
How do I define harvest-linked payment terms in the system?
You assign each sale a custom due date suited to the product's harvest calendar. For example, you plan a fertilizer invoice issued in October as due in September for a cotton grower and due in July for a wheat grower. The order and sales module records this term against the current account, sets up installments, and reminds automatically as it approaches. This way the general promise of 'I'll pay at harvest' turns into a firm, trackable date.
Does DBS make sense for agriculture and fertilizer distribution?
It makes a great deal of sense for corporate, high-tonnage regional dealers. DBS guarantees collection by having the dealer's bank pay the debt automatically on the due date, and it opens additional purchasing limit for the dealer. For an individual farmer's account in a village, a check, a promissory note or a harvest-linked planned payment is more suitable than DBS. The system combines both collection channels under the same current account.
How do I pass seasonal price changes on to dealers?
In the product and price module you define a separate price list for each product group, dealer segment and period. For items tied to exchange rates and international prices, such as urea, DAP and compound fertilizer, you run a bulk update at the start of the season. You set campaigns such as the prepaid-purchase discount for dealers who order early on a rule basis, eliminating manual error.
How do I record a farmer offset (against milk or produce) in the current account?
Offsetting is recorded as a transaction in the current account module. You deduct the value of the milk or produce delivered by the farmer from their feed or fertilizer debt; the system updates the balance instantly. A record is kept of which offset closed which invoice, so the balance comes out clear at month-end reconciliation.
How does the field sales rep see the farmer's risk?
With the field sales module the rep sees the customer's current balance, credit limit, open payment terms and past overdue from a tablet or phone while taking the order. They can set a limit for a farmer who has exceeded the limit or has overdue, and take a collection during the same visit and post it to the current account. This eliminates the disconnect between the field and headquarters and the risk of erroneous orders.