Agriculture, Feed & Fertilizer
For companies distributing fertilizer, feed, and agricultural inputs, manage your dealer network, seasonal term-based sales, bagged/bulk inventory, and field collections on a single platform.
The agriculture, feed, and fertilizer sector in Turkey operates through an extensive network of dealers and cooperatives, with high-volume, season-driven flows. Manufacturers and importers deliver their products to regional dealers, who in turn supply farmers and livestock producers. Demand fluctuates sharply during planting, fertilizing, and harvest periods, and for fattening and dairy feed it follows the livestock calendar. Within this structure, companies simultaneously manage the orders of hundreds of dealers, varying price and term conditions, bagged and bulk inventory movements, and high-volume shipments.
Term-based sales define this sector. With a 'buy now, pay at harvest' approach, fertilizer, seed, and feed are most often sold on customer account (open account), to be collected after the harvest or the sale of livestock. As a result, tracking receivables and payables at the dealer level, together with due date and risk management, sits at the core of the business. Regulation also directly shapes the process: since 2018, fertilizer sales have been recorded under the mandatory Fertilizer Tracking System (GTS) via QR codes and national ID registration; fertilizer is subject to 1% VAT, while registered feed deliveries are VAT-exempt. Invoicing and customer account reconciliation must be fully aligned with these rules.
B2BPro is a sales and collection platform designed for this B2B/dealer structure. It brings together infrastructure that lets your dealers place orders 365 days a year; dealer/group-based price lists and seasonal campaigns; warehouse tracking by bag and bulk (kg/ton); term-based open account management; mobile ordering and collection for your field sales team; and automatic offset of incoming payments to the customer account through bank integration. It integrates with ERP/accounting systems such as Logo, Mikro, SAP, Netsis, Nebim, and Paraşüt, and with all banks; it complies with KVKK (Turkey's data protection law), PCI DSS, ISO 27001, and 3D Secure standards.
What B2BPro offers for Agriculture, Feed & Fertilizer
The most common challenges in this sector and B2BPro's solution.
Seasonal demand fluctuation: Orders concentrate during fertilizing, planting, and harvest periods and drop off-season. The order traffic coming in by phone and WhatsApp locks up the company during peak periods.
With the B2BPro Order & Sales module, your dealers place orders online 365 days a year, independent of business hours. During peak season, orders flow directly into the system instead of by phone, stock and prices are visible instantly, and manual data entry and errors are eliminated.
Term/open account sales and collection risk: Products are mostly sold on term, to be paid after the harvest or the sale of livestock; tracking each dealer's/farmer's payables-receivables, due dates, and risk status becomes difficult.
The Customer Account Management module provides real-time payables/receivables, due dates, and a transaction history for each dealer; you can control the order flow for customer accounts that exceed their risk limit or are past due. With Bank Account Integrations, incoming payments are automatically offset against the correct customer account, and reconciliation is no longer a manual task.
Complex pricing: Prices that vary by region, dealer, and volume; different unit prices between bagged and bulk (kg/ton); and seasonal campaigns and early-purchase discounts that require different conditions for different dealers.
With the Product & Price module, you define dealer/group-based price lists and separate unit pricing for bagged and bulk; with the Discount & Campaign module, you run early-purchase, volume, and seasonal campaigns based on rules. Each dealer sees only their own valid price when they log in.
Managing bagged and bulk inventory along with high-volume shipments: The same product is sold both in 25/50 kg bags and in bulk; the actual quantity in the warehouse needs to be tracked by the ton, and high-volume shipments must be planned accurately.
The Warehouse module tracks bagged (units) and bulk (kg/ton) movements within a single product; current stock is visible at the moment of ordering, preventing missing or incorrect shipments. With cargo integration, the shipment and delivery process is tracked within the system.
Disconnected field sales team: Field sales reps and field teams cannot access current stock, prices, and customer account balances during dealer/farmer visits; orders and collections taken in the field reach the office late and with errors.
With the Field Sales (mobile) module, your field sales reps see real-time stock, prices, and customer account balances in the field, create orders on the spot, and take collections on site through the Collection module; all movements are posted to headquarters in real time.
Collection from the end user / farmer: Dealers struggle to collect remotely from farmers or producers in the field in a secure, traceable way; cash and in-person collection create risk.
With the Dealer Payment Link module, your dealer sends a 3D Secure payment link to its end user and collects securely by card; with the Payment Gateway, online payments are taken on a customer-account basis. All transactions are PCI DSS and 3D Secure compliant.
Featured modules for this sector
Order & Sales Management
Dealer orders, approval workflows, and sales tracking in one place.
DetailsCustomer Account Management
Balances, statements, risk limits, and account-level settings.
DetailsProduct & Price Management
Customer- and channel-based price lists with multi-currency support.
DetailsBank Account Integrations
Every bank transaction is monitored live, with automatic allocation and collection.
DetailsField Sales Module
Mobile ordering, routes, visits, and collections — in the field.
DetailsWarehouse Management
Inventory, multi-warehouse, shipment, and stocktaking processes.
DetailsGains for Agriculture, Feed & Fertilizer businesses
365-day open ordering infrastructure
During peak fertilizing and harvest periods, your dealers place orders online without getting stuck in phone traffic; your teams focus on shipments instead of data entry.
Full control over term-based sales
Real-time payables-receivables, due date, and risk limit tracking for each dealer/farmer; with bank integration, incoming payments are automatically offset against the customer account, speeding up reconciliation.
Inventory and pricing suited to bagged and bulk
Manage the same product with separate prices and stock by bag (units) and bulk (kg/ton), and run region/dealer/volume pricing and seasonal campaigns based on rules.
Real-time sales and collection in the field
Your field sales reps see current stock, prices, and balances in the field via mobile, place orders and take collections on site; dealers collect securely from end users via a 3D Secure link.
Full integration with ERP and banks
Integrates with Logo, Mikro, SAP, Netsis, Nebim, Paraşüt, and all banks; with KVKK, PCI DSS, and ISO 27001 compliance, plus setup, training, and 365-day support.
Seasonal demand and campaign planning
Build campaign and stock plans based on seasonal intensity; manage demand fluctuations in pricing and shipments in advance.
Frequently asked questions
Is B2BPro suited to the term-based (pay-at-harvest) sales model of fertilizer and feed dealers?
Yes. The Customer Account Management module provides everything open account (term-based) sales require: real-time payables-receivables, due dates, risk limits, and transaction history per dealer/farmer. It ties sales to be collected after harvest or the sale of livestock to a due date, and you can control the order flow for customer accounts that are past due or over their limit. With Bank Account Integrations, incoming payments are automatically offset against the correct customer account.
Can bagged and bulk (kg/ton) sales be managed in the same system?
Yes. The Product & Price and Warehouse modules support both bagged (units) and bulk (kg/ton) units for the same product; separate price and stock tracking is maintained for each unit. At the moment of ordering, the dealer sees current stock and the unit price, and high-volume shipments are planned according to the actual warehouse quantity.
Does it conflict with the Fertilizer Tracking System (GTS), and does it support the fertilizer/feed VAT differences in invoicing?
B2BPro manages order, customer account, and collection processes; it lets you define different tax structures at the product level, such as the 1% VAT applied to fertilizer and the VAT exemption on registered feed deliveries. Thanks to ERP/accounting integration (Logo, Mikro, Netsis, Paraşüt, etc.), invoices are reflected in line with regulation. GTS registration is a separate obligation handled on the Ministry side; B2BPro simplifies operations by digitalizing this sales and customer account flow.
Can our field sales team (field sales reps) use it in the field or on the farm?
Yes. With the Field Sales mobile module, your field sales reps see real-time stock, the valid price, and the customer account balance during dealer or farmer visits, create orders on the spot, and take collections on site through the Collection module. All movements are posted to headquarters in real time, eliminating delays and data loss between the field and the office.
Can our dealers collect securely and remotely from farmers in the field?
Yes. With the Dealer Payment Link module, your dealer sends a 3D Secure payment link to its end user and collects securely by card; with the Payment Gateway, online payments are taken on a customer-account basis. It integrates with payment providers such as iyzico, PayTR, and Sipay, and complies with PCI DSS / 3D Secure standards.
Does it integrate with our existing ERP and banking infrastructure?
Yes. B2BPro integrates with ERP/accounting systems such as Logo, Mikro, SAP, Netsis, Nebim, and Paraşüt, with all banks, and with cargo companies. Product, price, stock, and customer account data flow bidirectionally; incoming bank payments are automatically offset against the customer account. It is delivered together with setup, training, and 365-day support.
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