Pharmaceuticals, Medical & Healthcare
A B2B order platform for pharmaceutical warehouses and medical dealers that enforces lot/expiry-date discipline, stays compliant with İTS/ÜTS processes, and manages term-based customer accounts and automated collection.
Pharmaceutical and medical distribution is one of the most tightly regulated B2B fields in Turkey. Pharmaceutical warehouses ship medicines and cosmetics to the pharmacy channel; medical dealers sell consumables, medical devices, and orthopedic products to hospitals, clinics, polyclinics, laboratories, care homes, and veterinary channels. In both channels, a product is not a simple stock item: it is defined by lot/serial number and expiry date, and traceability is mandatory. The Pharmaceutical Track-and-Trace System (İTS) for human medicines and the Product Tracking System (ÜTS) for medical devices track this traceability from production through to the end user; purchase, sale, return, and recall notifications are made via data matrix code/GTIN and UDI.
This structure sets the industry's order and collection flow apart from conventional wholesale. Every line invoiced for a pharmacy or hospital must be shipped with the correct lot and expiry date, stock nearing its expiry must be managed on a FEFO basis (first-expiry, first-out), and in the event of a recall, you must be able to see within seconds which customers received a given lot. These sales are largely term-based; pharmacies and institutional buyers work through customer accounts with extended terms and credit limits. Reimbursement (SGK) processes make collection indirect and delayed. In a manually tracked customer-account structure, risk grows on both the regulatory and the cash-flow side.
B2BPro is a web-based, modular sales and collection platform built around these needs of pharmaceutical warehouses and medical dealers. Through the pharmacy/institution portal, 365-day ordering, lot- and expiry-based stock, customer-account-based term pricing and credit limits, automatic offset of incoming bank payments to the customer account, and collection via 3D Secure payment link all come together in a single flow. It integrates with ERP/accounting systems such as Logo, Mikro, Netsis, Nebim, SAP, and Paraşüt; it complies with KVKK (Turkey's data protection law), PCI DSS, ISO 27001, and 3D Secure standards. Your company accelerates ordering without breaking regulatory discipline and secures its collections.
What B2BPro offers for Pharmaceuticals, Medical & Healthcare
The most common challenges in this sector and B2BPro's solution.
Mandatory lot- and expiry-based sales: Every sale must be shipped with the correct lot/serial and expiry date, and an expired product must never go out under any circumstances.
B2BPro's Warehouse and Product & Pricing modules hold stock broken down by lot/serial and expiry date. At shipment, it recommends the lot nearest to expiry first on a FEFO basis; it blocks the sale of lots that are expired or have fallen below a defined threshold. Every dispatch note carries the correct lot and expiry-date information.
İTS/ÜTS traceability and recall: It must be possible to instantly identify which pharmacy or institution a lot was shipped to in the event of a recall.
The Order & Sales and Warehouse modules record every movement at the data matrix code/lot level. From a lot number, you can trace backward in a single screen which customer account it went to, with which order, and on what date. With ERP integration, the purchase, sale, and return data underlying İTS/ÜTS notifications is fed consistently.
Different pricing and contract structures across the pharmacy and hospital/institution channels: The same product is sold to a pharmacy, a hospital, a public tender, and a private institution under different terms.
The Customer Account and Product & Pricing modules define a dedicated price list, term, discount, and credit limit for each customer group. On the pharmacy portal, the pharmacy sees its own terms; on the institutional buyer portal, the contract price is shown. With the Discount & Campaign module, you set up campaigns specific to lots nearing expiry or to volume purchases.
Term-based sales and customer-account risk: Sales to pharmacies and institutions are made on extended terms through customer accounts; if balances and credit limits cannot be monitored in real time, risk accumulates.
The Customer Account module keeps each buyer's balance, due dates, and credit limit live; when a limit is exceeded, it flags the order or routes it for approval. On the pharmacy/institution portal, the buyer sees their own current balance and statement, reducing reconciliation traffic.
Fragmented collection: Payments from pharmacies arrive through different channels via EFT/wire transfer, credit card, and reimbursement sources; manual offset is slow and error-prone.
Bank Account Integrations automatically offset incoming wire transfers/EFT to the relevant customer account. With the Payment Gateway and Collection modules, the pharmacy pays by card through the portal; with the Dealer Payment Link, the dealer collects from the end user via a 3D Secure link. All movements are gathered on a single customer-account screen.
Cold-chain and rapid-shipment requirements: For pharmaceuticals and some medical products, shipment must be fast, accurate, and tracked via cargo/shipment.
The Cargo module integrates shipment with cargo carriers, automatically assigns a tracking number to the shipment, and reflects its status to the customer account/portal. With the Field Sales module, the pharmaceutical/medical field sales rep takes mobile orders in the field; by viewing real-time stock and expiry dates, the risk of selecting the wrong lot is eliminated.
Featured modules for this sector
Order & Sales Management
Dealer orders, approval workflows, and sales tracking in one place.
DetailsProduct & Price Management
Customer- and channel-based price lists with multi-currency support.
DetailsWarehouse Management
Inventory, multi-warehouse, shipment, and stocktaking processes.
DetailsCustomer Account Management
Balances, statements, risk limits, and account-level settings.
DetailsBank Account Integrations
Every bank transaction is monitored live, with automatic allocation and collection.
DetailsCollection Management
Due-date tracking, automated reminders, and reconciliation.
DetailsGains for Pharmaceuticals, Medical & Healthcare businesses
Lot/expiry discipline from end to end
Stock, orders, and shipments are managed by lot/serial and expiry date. With FEFO, products nearing expiry go out first, and expired lots are closed to sales. Traceability supports your İTS/ÜTS processes.
365-day ordering on the pharmacy and institution portal
Pharmacies, hospitals, and other institutional buyers place orders whenever they want while viewing their own pricing, terms, and balances. Phone and fax traffic decreases, and order errors drop.
Term-based customer-account risk under control
Credit limit, due dates, and balance are monitored in real time; a limit overrun is flagged instantly. In an extended-term industry, this makes your receivables risk visible and manageable.
Faster collection with automatic offset
Bank integration automatically posts incoming payments to the customer account; collection by card, payment gateway, and 3D Secure payment link is gathered in a single flow. The reconciliation burden drops and cash flow becomes clearer.
Full compatibility with your existing ERP/accounting
It integrates with Logo, Mikro, Netsis, Nebim, SAP, and Paraşüt; product, customer-account, stock, and invoice data flow without double entry. It complies with KVKK, PCI DSS, ISO 27001, and 3D Secure standards.
Recall and traceability
Instantly view which pharmacy or institution a lot went to; manage recall processes quickly and completely.
Frequently asked questions
Does B2BPro support lot and expiry-date tracking?
Yes. The Warehouse and Product & Pricing modules hold stock broken down by lot/serial and expiry date. At shipment, the lot nearest to expiry is recommended first on a FEFO basis; the sale of lots that are expired or have fallen below a threshold you define is blocked. Every dispatch note carries the correct lot and expiry-date information.
What does B2BPro provide for İTS and ÜTS notifications?
B2BPro records every sale, purchase, return, and shipment movement traceably at the data matrix code/lot level and integrates with your ERP systems such as Logo, Mikro, Netsis, and SAP. The purchase-and-sale data underlying your İTS (pharmaceutical) and ÜTS (medical device) notifications becomes consistent and backward-traceable; you can see which customer account a lot went to from a single screen.
Can I define different pricing and terms for pharmacies and hospitals?
Yes. In the Customer Account module, you define a dedicated price list, term, discount, and credit limit for each customer or customer group. The pharmacy sees its own terms, while the hospital or institutional buyer sees its own contract price on the portal. With the Discount & Campaign module, you can also set up campaigns specific to lots nearing expiry.
How do you control customer-account risk and credit limits in term-based sales?
The Customer Account module monitors each buyer's balance, due dates, and credit limit in real time. When a limit is exceeded, the order is flagged or routed for approval. Because the buyer can see their own current balance and statement on the portal, reconciliation traffic also decreases.
Are payments from pharmacies offset automatically?
Yes. The Bank Account Integrations module automatically offsets wire transfers/EFT arriving in your bank accounts to the relevant customer account. With the Payment Gateway and Collection, card payments are taken through the portal; with the Dealer Payment Link, the dealer can collect from the end user via a 3D Secure link.
Can our field sales reps take mobile orders?
Yes. With the Field Sales module, the pharmaceutical/medical field sales rep takes orders from a mobile device in the field; by viewing real-time stock, lot, and expiry-date information, the risk of the wrong lot or an expired product is eliminated. Orders are reflected to headquarters and the customer account instantly.
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