Electronics & Technology
A B2B sales solution for distributors of phones, computers, accessories, and consumer electronics that brings currency-based pricing, IMEI/serial number tracking, dealer channel management, and automated collection together on a single platform.
Electronics and technology is one of the fastest-moving and most margin-sensitive areas of B2B trade in Turkey. Distributors of mobile phones, tablets, computers, networking products, accessories, and consumer electronics manage hundreds, often thousands, of SKUs amid constantly shifting purchase costs and thin profit margins. Because a significant share of these products is imported on a dollar or euro basis, sale prices are updated multiple times a day as exchange rates fluctuate. At this pace, manual price lists and orders taken by WhatsApp or phone quickly turn into losses; a single batch sold at the wrong exchange rate can wipe out the entire batch's margin.
Unlike other wholesale segments, the sector also carries a heavy traceability and regulatory burden. On mobile phones and devices, the 15-digit IMEI number is legally tracked through BTK registration; all consumer electronics products carry a legally mandated 2-year warranty. The distributor must know which device with which serial/IMEI number was shipped to which dealer, on which invoice, and on what date, and must be able to look this up instantly during fault, return, and RMA processes. Otherwise warranty liability, the risk of stolen/lost devices, and dealer disputes spiral out of control.
B2BPro is a B2B sales and collection platform built around the needs of electronics and technology distributors. It gives your dealers an ordering portal open 365 days a year; it lets you define products on a currency basis and apply the exchange rate automatically, track serial/IMEI numbers, configure pricing and campaigns by dealer channel, and automate the customer accounts and collection of dealers working on credit terms or with checks. Working in integration with ERP and accounting systems such as Logo, Mikro, Netsis, and Nebim, as well as with banks, payment providers, and cargo companies, it keeps pace with the speed of electronics distribution.
What B2BPro offers for Electronics & Technology
The most common challenges in this sector and B2BPro's solution.
The dollar/euro exchange rate changes multiple times a day; manual price lists are constantly out of date, and selling at the wrong rate causes margin loss.
In the B2BPro Product & Pricing module, you define products on a currency basis (USD/EUR) and apply the current rate to prices automatically. The dealer sees the correct TL equivalent the moment they look at an order; you no longer struggle to update lists one by one, and you prevent exchange-rate-driven margin erosion.
IMEI tracking on mobile phones and devices, and serial number tracking on other products, is both a legal and operational requirement; without knowing which device went to which dealer, warranty and stolen/lost device risk cannot be managed.
The Warehouse and Order & Sales modules support serial number/IMEI-based tracking. A record is kept of which invoice, which date, and which dealer each device was shipped to; during fault, return, and exchange processes you reach the history with a single click and clarify warranty liability.
Each of the distributor, master dealer, sub-dealer, and retail channels requires different pricing and discounts; a single price list creates problems in competitiveness and margin.
With Customer Account Management, you define channel/segment-based custom prices and discount groups for each dealer. With the Discount & Campaign module, you set up stock clearance, new model launches, or channel-based promotions; each dealer sees only the price under their own terms in the portal.
The 2-year legal warranty in consumer electronics and frequent returns of faulty products require the serial-number-based RMA process to be tracked in an orderly way.
Through Order & Sales and Customer Account Management, you manage return and exchange records tied to sales history via serial/IMEI; you instantly look up which dealer received a faulty product on which invoice, and by posting return/exchange account transactions to the correct customer account, you keep the warranty process traceable.
Dealers work largely on credit terms and with checks; at high order volumes, manually tracking each dealer's balance, due dates, and risk limit makes collection difficult.
With Customer Account Management, you define a risk and term limit for each dealer and bring orders that exceed the limit under control. Thanks to Bank Account Integrations, wire transfers/EFT incoming from dealers are automatically allocated to the correct customer account; with the Collection module, you manage check and due date tracking without letting it slip out of hand.
Orders surge during new model launches and campaign periods; orders taken by phone/WhatsApp lead to stock errors, wrong prices, and shipment mix-ups.
On the B2BPro ordering portal open 365 days a year, the dealer places their own order while seeing current stock and pricing; orders flow directly into shipment via the Cargo integration. With the Field Sales module, your field sales reps take mobile orders in the store, eliminating phone traffic and manual errors.
Featured modules for this sector
Product & Price Management
Customer- and channel-based price lists with multi-currency support.
DetailsOrder & Sales Management
Dealer orders, approval workflows, and sales tracking in one place.
DetailsWarehouse Management
Inventory, multi-warehouse, shipment, and stocktaking processes.
DetailsCustomer Account Management
Balances, statements, risk limits, and account-level settings.
DetailsDiscount & Campaign Management
Conditional discounts, campaigns, and rebate rules.
DetailsBank Account Integrations
Every bank transaction is monitored live, with automatic allocation and collection.
DetailsGains for Electronics & Technology businesses
The right price as rates change, protected margin
Currency-based product definitions and automatic exchange rate application keep prices current; margin losses caused by selling at the wrong rate are eliminated.
Full traceability with serial/IMEI
It is on record which dealer each device was shipped to and on which invoice. You monitor warranty, return, and RMA processes along with stolen/lost device risk from a single point.
Channel-based price and campaign control
You define dedicated prices, discounts, and campaigns for master dealer, sub-dealer, and retail channels; you sell at the right margin and in a controlled way across every channel.
Automated collection and customer account allocation
With bank integration, incoming payments are posted automatically to the correct customer account; tracking of due dates, checks, and risk limits becomes easier, and you shorten collection times.
Seamless flow with ERP and cargo
With Logo, Mikro, Netsis, Nebim, and cargo integrations, orders, invoices, and shipments move in a single flow; double data entry and operational errors are reduced.
Warranty and return tracking
Track warranty periods and return/exchange processes on a serial/IMEI basis; keep after-sales records linked to the customer account.
Frequently asked questions
Do you automatically update prices for products priced in foreign currency (dollar/euro)?
Yes. You define your products on a USD or EUR basis and apply the current rate to prices. The moment a dealer looks at the portal, they see the product's current TL equivalent; as the rate changes you no longer struggle to update lists one by one, and you prevent margin loss from selling at the wrong rate.
Can I track IMEI on mobile phones and serial numbers on other products?
Yes. The Warehouse and Order & Sales modules support serial number/IMEI-based tracking. A record is kept of which dealer, which invoice, and which date each device was shipped on; during warranty, return, and fault processes you reach this information instantly.
Can I offer different prices to my master dealers, sub-dealers, and retail customers?
Yes. With Customer Account Management, you define channel- or segment-based custom prices and discount groups for each dealer. Each dealer sees only the price under their own terms in the portal; with the Discount & Campaign module, you can also set up channel-based promotions.
How do I manage collection from dealers working on credit terms and with checks?
With Customer Account Management, you define a term and risk limit for each dealer and bring orders that exceed the limit under control. With Bank Account Integrations, incoming wire transfers/EFT are automatically allocated to the correct customer account; with the Collection module, you keep check and due date tracking running in an orderly way.
Does it integrate with my existing accounting/ERP program?
Yes. B2BPro works in integration with common ERP and accounting systems such as Logo, Mikro, Netsis, Nebim, SAP, and Paraşüt. Order, customer account, and stock data move in a single flow, eliminating double data entry and the errors that come with it.
Can I collect payment from my dealers online and securely?
Yes. With the Payment Gateway module, you can take online collection on a customer account basis and enable your dealers to pay by card. With the Dealer Payment Link, your dealers collect from their own end users via a 3D Secure secure link. The entire process is compliant with KVKK (Turkey's data protection law) and PCI DSS.
See B2BPro live for Electronics & Technology
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