Food & Beverage Distribution
One platform for food and beverage distributors selling to supermarket, grocery store, and HoReCa routes: expiry-date/lot-based inventory, field sales rep operations, case/unit pricing, fast shipment, and instant in-field collection.
Food and beverage distribution is among the B2B channels with the heaviest route and shipment traffic in Turkey. A distributor simultaneously serves chain and independent supermarkets, neighborhood grocery stores, restaurant-cafe-hotel (HoReCa) businesses, and wholesalers. Each channel has different pricing, discounts, minimum order amounts, due dates, and delivery frequencies. The same product is sold to a supermarket by the case, to a grocery store by the unit, and to a HoReCa customer by the crate/display unit; on top of that come channel-specific commercial terms such as shelf fees, promotions, display fees, and turnover bonuses. Managing this multi-layered structure with Excel and phone orders leads to pricing errors and lost collections.
What truly sets the sector apart is the product itself: food spoils. Expiry-date, batch/lot number, and FEFO (First Expired, First Out) tracking is both a legal requirement and a commercial matter that directly determines the cost of returns and waste. For cold-chain products, shipment timing, vehicle capacity, and delivery sequence are critical. Shipping batches with approaching expiry dates first, tracing which lot went to which customer in the event of a recall, and clearing soon-to-expire stock through campaigns are not possible without a planned inventory-order infrastructure.
On the collection side, the sector largely operates on field sales rep / van sales habits. The field team visits the point on its route, takes the order, and most often collects from grocery stores and small supermarkets on the spot in cash, by credit card, or by check/promissory note; for customers working on open account and on term, the balance risk grows. B2BPro brings these three axes of the food and beverage distributor (multi-channel ordering, expiry-date/lot discipline, in-field collection) together on a single web-based platform; it digitizes the process from order to shipment and from price list to customer account offset, and accelerates collection.
What B2BPro offers for Food & Beverage Distribution
The most common challenges in this sector and B2BPro's solution.
Because expiry-date and batch/lot tracking cannot be done, soon-to-expire products remain in stock, and waste and customer returns increase; in a recall, it is unknown which lot went where.
The Warehouse module keeps stock on an expiry-date and lot basis; during shipment it recommends the batch with the nearest expiry date first (FEFO). You can trace which lot went out to which customer account, and with which order and dispatch note, accelerating the return and recall process.
The supermarket, grocery store, HoReCa, and wholesaler channels each have different pricing, discounts, and minimum order amounts; the product is sold to some by the case and to others by the unit, and manual pricing produces errors.
The Product and Pricing module lets you define channel- and customer-account-based price lists, case/unit/crate unit conversions, and customer-specific discounts. The field sales rep and dealer always see the valid net price, eliminating the risk of ordering at the wrong price.
Field sales reps take orders by hand on the route and sell without seeing stock and balances; because orders are phoned in to the office, shipment is delayed and errors occur.
With the Field Sales (mobile) module, the field sales rep sees real-time stock, pricing, and customer account balance while visiting the point on the route, and places the order from mobile. The order enters the system instantly, the warehouse and shipment begin immediately, and stock with a suitable expiry date is automatically allocated.
Grocery store and small supermarket collections are mostly made in the field in cash/check; at points working on term and open account, balances accumulate and payments are posted to the customer account late.
The Collection module instantly posts the cash, card, and check/promissory note collections taken by the field sales rep on-site to the customer account. With Bank Account Integrations, incoming wire transfers/EFT are automatically offset against the relevant customer account; for term customers, the balance and risk limit are visible in real time.
Clearing soon-to-expire stock and running seasonal beverage campaigns and turnover bonus/conditional discounts cannot be tracked by hand; campaigns are applied to the wrong customer or in the wrong amount.
The Discount and Campaign module lets you set up 'buy X cases, get Y free,' tiered turnover discounts, and channel-/customer-account-specific and date-ranged campaigns. You define targeted campaigns for batches with approaching expiry dates and apply the conditions automatically at the moment of order.
Collecting cash in the field creates cash risk; carrying a device to collect from the grocery store's/HoReCa customer's card and performing reconciliation is cumbersome.
With the Dealer Payment Link, the field sales rep or distributor sends the customer a 3D Secure payment link and collects card payments remotely, without a device. The payment is automatically posted to the customer account; with the Payment Gateway, customer-account-based online collection and reconciliation are brought together on a single screen.
Featured modules for this sector
Field Sales Module
Mobile ordering, routes, visits, and collections — in the field.
DetailsOrder & Sales Management
Dealer orders, approval workflows, and sales tracking in one place.
DetailsProduct & Price Management
Customer- and channel-based price lists with multi-currency support.
DetailsWarehouse Management
Inventory, multi-warehouse, shipment, and stocktaking processes.
DetailsCollection Management
Due-date tracking, automated reminders, and reconciliation.
DetailsDiscount & Campaign Management
Conditional discounts, campaigns, and rebate rules.
DetailsGains for Food & Beverage Distribution businesses
Uninterrupted flow from route to shipment
The order the field sales rep places from mobile enters the warehouse and shipment instantly; phone-Excel traffic ends, the same-day/next-day delivery plan becomes clear, and shipment errors decrease.
Expiry-date/lot discipline and less waste
Stock is managed on an expiry-date and batch basis, and with FEFO the product with the nearest expiry date goes out first. Waste and returns decrease, and traceability is ensured in a recall.
Error-free multi-channel pricing
Separate price lists for supermarket, grocery store, and HoReCa, case/unit conversion, and customer-account-specific discounts are applied automatically; the burden of selling at the wrong price and correcting it afterward disappears.
Instant, low-risk collection in the field
Cash, check, and card collections are posted to the customer account on-site; card collection without a device is taken via a 3D Secure payment link, and incoming payments are automatically offset through bank integration.
Real-time balance and risk control
The balance, due date, and risk limit for each customer account are visible in real time; at a point that exceeds the limit, the field sales rep is warned before the sale, and open-account risk is kept under control.
Promotion and shelf campaign management
Define promotions, turnover bonuses, and shelf campaigns specific to the supermarket and HoReCa channels and track their performance.
Frequently asked questions
Does B2BPro support expiry-date (SKT) and lot/batch tracking for food products?
Yes. The Warehouse module keeps stock on an expiry-date and batch/lot basis and, during shipment, recommends the batch with the nearest expiry date first (FEFO). Because it can be traced which lot went out to which customer account and with which dispatch note, you manage return and recall processes quickly and clear soon-to-expire stock through campaigns.
Can field sales reps take orders and collect payments from a mobile device on the supermarket and grocery store route?
Yes. The Field Sales module works on mobile; the field sales rep places the order at the point on the route while seeing real-time stock, pricing, and customer account balance. With the Collection module, they instantly post the cash, check/promissory note, and card collections taken in the field to the customer account, and with the Dealer Payment Link they can also take card collections without a device via 3D Secure.
Can I sell the same product at different prices to a supermarket by the case, a grocery store by the unit, and HoReCa by the crate?
Yes. The Product and Pricing module supports case/unit/crate unit conversions and channel- and customer-account-based price lists. You define price, discount, and minimum order amount specific to each customer group; the field sales rep and dealer always see the valid net price.
Can I set up campaigns for soon-to-expire products and 'buy-and-win' type promotions?
Yes. With the Discount and Campaign module, you define 'buy X cases, get Y free,' tiered turnover discounts, and date-ranged campaigns specific to a particular channel/customer account. You can set up campaigns targeting batches with approaching expiry dates and apply the conditions automatically at the moment of order.
How do I control balance and collection risk for customers working on term and open account?
The Customer Account module shows each customer's balance, due date, and risk limit in real time; when the limit is exceeded, the field sales rep is warned before the sale. With Bank Account Integrations, incoming wire transfers/EFT are automatically offset against the relevant customer account, keeping the balance always up to date.
Does B2BPro work with my existing accounting/ERP and e-transformation infrastructure?
Yes. B2BPro integrates with ERP/accounting programs such as Logo, Mikro, Netsis, Nebim, SAP, and Paraşüt, as well as with banks, payment institutions such as iyzico/PayTR/Sipay, and cargo companies. It is web-based, provides 365 days of support with setup and training, and complies with KVKK (Turkey's data protection law), PCI DSS, ISO 27001, and 3D Secure standards.
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