Cosmetics & Personal Care
A B2B ordering and sales solution that brings the broad SKU catalog, campaign and rebate management, expiry-date/batch tracking, and fast collections together on a single platform for cosmetics brands selling through perfumery chains, pharmacies, beauty salons, and dealer networks.
The cosmetics and personal care sector in Turkey operates with a multi-channel distribution structure and a dense SKU mix. A single brand sells simultaneously to perfumery chains, to pharmacies on the dermocosmetics side, to beauty salons and hairdressers, to independent stores, to regional distributors, to sub-dealers, and to vendors in wholesale hubs such as Istoc. Each channel has its own price tier, discount structure, campaign entitlement, and payment-term habits. Across the skincare, hair care, makeup, fragrance, and hygiene categories, hundreds of products multiply exponentially with their color/shade, scent, and ml/g variants. Managing this complexity by email, WhatsApp, and phone leads to both order errors and price inconsistencies across channels.
What sets this sector apart from other wholesale businesses is the regulatory and shelf-life dependence of the product. Under Cosmetics Law No. 5324, products must be notified to TITCK's Product Tracking System (UTS). Shipments require accurate tracking of the expiration date (expiry date) and the batch/lot information, so that no near-expiry stock remains at the dealer and goods are dispatched on a first-expired, first-out (FEFO) basis. On top of this comes an intense campaign culture: free products, buy-more-pay-less, tiered discounts, target-based turnover bonuses (rebates), and the distribution of testers/samples during new product launches are all part of the sector's routine. Tracking these mechanisms manually leads to incorrect rebate calculations and campaign conflicts across channels.
B2BPro consolidates all of these processes for cosmetics and personal care brands on a single web-based platform. Dealers and stores place orders 365 days a year while seeing their own special pricing and campaigns; campaign and rebate rules run automatically; the shipment and shipping process speeds up; and collections are secured through a payment gateway, bank integration, and a dealer payment link. Thanks to two-way integration with ERP/accounting systems such as Logo, Mikro, Netsis, Nebim, SAP, and Parasut, stock, customer accounts, and invoices flow from a single source. With KVKK (Turkey's data protection law), PCI DSS, ISO 27001, and 3D Secure standards, all transactions run securely.
What B2BPro offers for Cosmetics & Personal Care
The most common challenges in this sector and B2BPro's solution.
Broad, variant-rich SKU structure: in the skincare/hair care, makeup, fragrance, and hygiene categories, each product expands into hundreds of lines with its color/shade, scent, and ml/g variants. In manual order intake, the rate of wrong-variant and missing-product errors is very high.
The Product & Pricing module enables dealers to select the correct SKU through a variant-based (color/shade/scent/volume) hierarchical catalog and product cards with images. In the Order & Sales module, dealers place orders accurately and on their own while seeing stock and pricing.
Multi-channel pricing and discounts: separate price tiers and special discounts are needed for perfumery chains, pharmacies/dermocosmetics, salons, stores, and distributors. Price leakage and inconsistency across channels damage brand reputation.
The Customer Account and Product & Pricing modules define channel/dealer-group-based special price lists and discount tiers. Because each dealer sees only their own pricing, price consistency is maintained across channels.
Intense campaign and rebate culture: when free products, buy-more-pay-less, tiered discounts, and target-based turnover bonus (year-end discount/rebate) calculations are tracked in Excel, incorrect bonuses and campaign conflicts occur.
The Discount & Campaign module automatically configures conditional/tiered discounts and free-product campaigns. Target- and turnover-based rebate calculations are maintained in the system; each dealer's bonus is calculated transparently and accurately.
Expiry-date and batch/lot traceability: for cosmetic products subject to UTS notification, expiration-date and batch/lot tracking is essential. Near-expiry stock left at the dealer creates return and disposal costs.
The Warehouse module supports FEFO (first-expired, first-out) shipment with batch/lot- and expiry-date-based stock tracking. Batches nearing the end of their shelf life are prioritized, reducing the risk of returns and waste.
Seasonal peaks and pressure for fast shipment: during launches, holidays, and campaign periods, order volume multiplies. Late shipment and untraceable shipping disrupt dealer satisfaction and shelf continuity.
The Order & Sales and Shipping integration automatically transfers approved orders to shipping and relays the tracking number to the dealer. The field team takes orders on-site with the mobile Field Sales module, speeding up the order-driven shipment flow.
Term sales and collection risk: in cosmetics wholesale that works with open accounts, checks, and promissory notes, bounced checks and overdue collections can suddenly disrupt cash flow. If customer-account risk is not seen in time, receivables grow while sales continue.
The Customer Account and Collection modules keep dealer risk limits and due-date tracking live. Bank Account Integration automatically allocates incoming payments to the customer account; with the Payment Gateway and Dealer Payment Link, dealers make instant collections via 3D Secure.
Featured modules for this sector
Order & Sales Management
Dealer orders, approval workflows, and sales tracking in one place.
DetailsProduct & Price Management
Customer- and channel-based price lists with multi-currency support.
DetailsDiscount & Campaign Management
Conditional discounts, campaigns, and rebate rules.
DetailsWarehouse Management
Inventory, multi-warehouse, shipment, and stocktaking processes.
DetailsCustomer Account Management
Balances, statements, risk limits, and account-level settings.
DetailsCollection Management
Due-date tracking, automated reminders, and reconciliation.
DetailsGains for Cosmetics & Personal Care businesses
Error-free ordering across a broad, variant-rich catalog
Hundreds of SKUs with their color, scent, and volume variants are presented to the dealer as cards with images and pricing. Wrong-variant and missing-item errors are eliminated; order intake shifts from the operations and field teams to the dealer's own hands.
Full transparency in campaigns and rebates
Free products, tiered discounts, and target-based turnover bonuses are calculated automatically. Dealers see their own campaign and rebate status in real time; the brand is protected from bonus errors and channel conflicts.
Compliant, shelf-life-safe shipment
FEFO shipment is carried out with batch/lot- and expiry-date-based stock tracking. Traceability compliant with UTS regulations is maintained; near-expiry products remaining at the dealer and the resulting return/disposal cost are minimized.
Speed and assurance in collections
With bank integration, incoming payments are automatically posted to the customer account; with the Payment Gateway and Dealer Payment Link, instant collections are made via 3D Secure. The risk of bounced checks and delays is identified early through customer-account limit tracking.
Single-source data with ERP
With Logo, Mikro, Netsis, Nebim, SAP, and Parasut integration, stock, customer accounts, pricing, and invoices sync two-way. Duplicate data entry and inconsistency across channels are eliminated.
Sample, gift, and set management
Manage gift-with-purchase products, samples, and set/bundle sales together with their stock and cost; promotional products are deducted from inventory accurately.
Frequently asked questions
Can B2BPro manage our cosmetics brand's broad product range with color, scent, and volume variants?
Yes. The Product & Pricing module maintains variants such as color/shade, scent, and ml/g across the skincare, hair care, makeup, fragrance, and hygiene categories as a hierarchical catalog. Dealers place orders error-free by selecting the correct variant from product cards with images and pricing; even hundreds of SKUs stay organized and searchable.
Can we define different pricing and discounts for different channels such as perfumery chains, pharmacies, and beauty salons?
Yes. With the Customer Account and Product & Pricing modules, separate price lists and discount tiers are defined per channel and dealer group. Each dealer sees only their own special pricing and campaigns; price leakage across channels is prevented and brand price consistency is maintained.
Does the system automatically handle campaigns such as free products, tiered discounts, and target-based turnover bonuses (rebates)?
Yes. The Discount & Campaign module automatically applies buy-more-pay-less, free-product, and conditional/tiered discount setups. Because target- and turnover-based rebate calculations are maintained in the system, year-end discounts and bonus calculations become transparent, accurate, and auditable.
Does B2BPro support expiration-date and batch/lot tracking?
Yes. The Warehouse module tracks stock by batch/lot and expiry date and prioritizes shipment on a FEFO (first-expired, first-out) basis. Traceability compliant with cosmetics regulations is ensured; the risk of returns/waste arising from near-expiry products remaining at the dealer is reduced.
How do you secure collections from dealers working on term?
The Customer Account and Collection modules keep dealer risk limits and due-date tracking live. Bank Account Integration automatically allocates incoming wire transfers/EFT to the relevant customer account; the Payment Gateway provides customer-account-based collection, while the Dealer Payment Link provides instant collection via a 3D Secure link. The risk of bounced checks and delays is identified early when limits are exceeded.
Does it work integrated with our existing ERP/accounting and shipping systems?
Yes. B2BPro integrates two-way with ERP/accounting systems such as Logo, Mikro, Netsis, Nebim, SAP, and Parasut, and stock, customer accounts, and invoices flow from a single source. Thanks to integration with shipping carriers, approved orders are automatically transferred to shipping and the tracking number is relayed to the dealer. All transactions meet KVKK, PCI DSS, ISO 27001, and 3D Secure standards.
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