Manufacturers
Manage your dealer channel from a single platform: segment-based price lists, campaigns and rebates, real-time ERP-production sync, and automated collection. While your dealers place orders 365 days a year, you see production and customer accounts in real time.
Manufacturers sell their products not directly to end users, but through a multi-tiered channel of dealers, distributors, authorized sellers, and chain stores. In this structure, every dealer has a different price segment, due date, risk limit, and campaign entitlement. Entering orders received by phone, WhatsApp, or email into the ERP one by one and calculating price differences and discounts by hand wastes time and leads to incorrect shipments, wrong invoicing, and customer account discrepancies. As the number of dealers grows, this burden multiplies.
The critical difference that sets a manufacturer apart from a wholesaler or distributor is the production plan behind the sale. An order from a dealer doesn't simply draw down stock; it often affects production, raw materials, and shipment planning as well. For this reason, the dealer order channel must communicate in real time with the ERP/production system (Logo, Mikro, Netsis, SAP, Nebim), and stock, price, and customer account data must sync bidirectionally. Otherwise, a product told to be 'in stock' for the dealer turns out to be in production, or a depleted product still appears available to order; these problems become chronic.
B2BPro is a web-based, modular B2B sales and collection platform designed for exactly this need. It brings together, in one place, a branded dealer order portal for the manufacturer, segment- and channel-based pricing, campaign and sales rebate/earned-incentive management, a mobile sales app for field teams, and automated collection integrated with banks and virtual POS. Dealers place orders 365 days a year at their own net prices and view their open invoices and balances; the manufacturer monitors orders, production, and customer accounts in real time from a single screen.
What B2BPro offers for Manufacturers
The most common challenges in this sector and B2BPro's solution.
Every dealer has a different price: maintaining separate price lists by channel (dealer/distributor/chain), segment, and product group, and managing the list (MSRP) price separately from the dealer net price, becomes impossible to do manually.
With the B2BPro Product and Price module, you define unlimited price lists and link each dealer or segment to the relevant list. The dealer sees their own net price in the portal; the list price, discount, and net amount are calculated automatically. Price updates apply instantly across the entire channel, eliminating the risk of orders placed at the wrong price.
Entitlement mechanics such as sales rebates, year-end discounts, and tiered campaigns are tracked in Excel; which dealer hit which target and the rebate amount spiral out of control at period-end.
The Discount and Campaign module sets up campaigns based on product group, quantity tiers, basket amount, or dealer segment. With tiered discounts and target-based scenarios, it steers dealer purchasing toward earning incentives and applies campaign conditions at the moment of order. Manual rebate calculations and period-end surprises disappear.
Orders from dealers are taken by phone/WhatsApp and entered into the ERP by hand; because stock and production status aren't visible, a product said to be 'available' isn't, resulting in wrong shipments and customer account discrepancies.
The Order and Sales module digitizes dealer orders directly; with Logo, Mikro, Netsis, SAP, and Nebim integration, stock and customer accounts sync in real time. The dealer orders by viewing only products that are in production/in stock, and the order flows into the ERP the moment it's placed. Double data entry and shipment errors come to an end.
Dealer customer accounts, due dates, and risk limits get out of control; orders are passed to dealers who have hit their limit, it remains unclear which invoice an incoming wire transfer/EFT belongs to, and reconciliation takes days.
With Customer Account Management, you monitor each dealer's balance, due date, and risk limit in real time; the order of a dealer exceeding their limit is automatically blocked or routed for approval. Bank Account Integrations automatically offset incoming payments against the relevant customer account; collection matching and reconciliation cease to be manual work.
The field/sales-rep team takes orders during dealer visits; because price, stock, and dealer balance aren't at their fingertips, the transaction can't be completed until they return to the office, and orders are delayed.
With the Field Sales mobile module, the field sales rep sees the dealer's current price, stock, open balance, and order history on their phone during the visit and enters the order and collection on the spot. Data flows instantly to headquarters and the ERP; field productivity and collection speed increase.
When a dealer sells to end users, they can't find a credit card collection infrastructure; the manufacturer, in turn, can't collect from the dealer securely via card/link, so cash flow slows down.
With the Payment Gateway and Dealer Payment Link, dealers can pay via account-based virtual POS; the dealer collects securely from their own end users with a 3D Secure payment link. With iyzico, PayTR, and Sipay integration and PCI DSS/3D Secure compliance, collection accelerates and cash flow falls into order.
Featured modules for this sector
Order & Sales Management
Dealer orders, approval workflows, and sales tracking in one place.
DetailsProduct & Price Management
Customer- and channel-based price lists with multi-currency support.
DetailsDiscount & Campaign Management
Conditional discounts, campaigns, and rebate rules.
DetailsCustomer Account Management
Balances, statements, risk limits, and account-level settings.
DetailsField Sales Module
Mobile ordering, routes, visits, and collections — in the field.
DetailsBank Account Integrations
Every bank transaction is monitored live, with automatic allocation and collection.
DetailsGains for Manufacturers businesses
The dealer channel on a single screen
The orders, prices, balances, and campaign rebates of hundreds of dealers are consolidated on one platform. Who bought what, who hit their target, whose due date has passed; you see and report it all in real time.
Real-time sync with ERP and production
Bidirectional integration with Logo, Mikro, Netsis, SAP, Nebim, and Paraşüt keeps stock, price, and customer account data consistent. The dealer orders only products that can genuinely be supplied; the production plan is tied to dealer demand.
Correct prices, zero manual errors
With segment-based price lists and automatic campaign application, every dealer sees the correct net price. Wrong discounts, wrong invoicing, and customer account discrepancies are eliminated.
Faster, secure collection
Bank integration automatically offsets incoming payments against the customer account; with virtual POS, the payment gateway, and the dealer payment link, you collect card/link payments with 3D Secure protection. The reconciliation burden drops and cash flow falls into order.
Setup, training, and 365-day support
Thanks to the web-based, modular structure, you start with only the module you need. Setup, team training, and 365-day support are provided by B2BPro; it is compliant with KVKK, PCI DSS, and ISO 27001.
Channel campaign and rebate management
Define campaigns and rebates tailored to dealer segments; monitor channel performance and margin in a single report.
Frequently asked questions
We use Logo/Mikro/SAP; does B2BPro work with our existing ERP?
Yes. B2BPro integrates with common ERP/accounting systems such as Logo, Mikro, SAP, Netsis, Nebim, and Paraşüt. Stock, price, and customer account data sync bidirectionally; orders from dealers flow into the ERP automatically, eliminating double data entry.
Can we define different prices for each dealer and segment?
Yes. With the Product and Price module, you define unlimited price lists and link each dealer or dealer segment (for example, dealer, distributor, chain) to the relevant list. The dealer sees their own dedicated net price in the portal; the list price and discount are calculated automatically.
Can we manage entitlement processes such as sales rebates and year-end discounts?
Yes. With the Discount and Campaign module, you set up tiered, target-focused campaigns based on quantity tiers, product group, basket amount, or dealer segment. Conditions are applied automatically at the moment of order; manual rebate tracking in Excel and period-end discrepancies are eliminated.
Does the system automatically check our dealers' credit limits and due dates?
Yes. Customer Account Management monitors each dealer's balance, due date, and risk limit in real time. The order of a dealer exceeding their limit is automatically blocked or routed for approval; bank integration automatically offsets incoming payments against the relevant customer account, simplifying reconciliation.
Can our field sales / sales-rep team take orders and collections on mobile?
Yes. The Field Sales module works on mobile; the sales rep sees the current price, stock, and open balance during a dealer visit and enters the order and collection on the spot. Data flows instantly to headquarters and the ERP, and the transaction is completed without returning to the office.
Can our dealers collect from end users by credit card?
Yes. With the Dealer Payment Link, the dealer collects securely from their own end users via a 3D Secure payment link. With the Payment Gateway, dealers can also pay you via account-based virtual POS. With iyzico, PayTR, and Sipay integration and PCI DSS and 3D Secure compliance, all collection runs securely.
See B2BPro live for Manufacturers
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